A new standard for men’s health.

If you're here, you already know something’s off. Maybe it's your energy. Your focus. Your confidence. Or just that steady sense of being in control of your body and your life.

The Core Four is built on the four non-negotiable pillars of true male vitality: Heart Health, Stress Resilience, Physical Fitness, and Sexual Health.

These aren’t buzzwords—they’re the systems that determine how you feel, how you perform, and how you show up—for yourself and for everyone who counts on you.

When your Core Four are in harmony, everything changes. You think clearer. Move better. Recover faster. You lead with purpose—and most importantly, you feel like yourself again. You show up more fully in your relationships, connect more deeply, and love with greater presence. Because real vitality isn’t just physical—it’s emotional, relational, and spiritual, too.

The Core Four: A New Standard for Men's Health

“Joseph’s take on fitness and health is next-level. If you’re serious about transforming your body and mind, he’s the guy.”

- Ben Greenfield

“If you are a man looking to embrace and empower your masculine energy, Joe will teach you everything you must know to live longer and stronger.”
- Jay Campbell

“No one blends science, strength, and real-world wisdom like Joseph. If you’re a man looking to elevate your health, this is where to start.”

- Dr. Richard Blake

“Joseph’s understanding of health goes way beyond workouts. His approach hits the heart, the nervous system, and everything in between.”

- Bobby Maximus

Joseph Anew

I am Joseph Anew and I have been a fully dedicated health & fitness professional for over 20 years.

I have conducted over 20,000 one-on-one coaching sessions in my career, worked with World Champion athletes and Hollywood celebrities, educated over 100 audiences in 18 different countries, and my TEDx talk on Heart Rate Variability has been viewed over 1.2 million times.

Robust physical health, more energy, and higher degrees of emotional vitality are within reach for all of us, no matter our history and circumstances.

After spending 17 years navigating physical and mental health challenges resulting from trauma and injury—including a traumatic brain injury that required surgery to rebuild the right side of my skull—I see my own life as a testament to what is possible.

My work today is a reflection of the blending of worlds that enabled me to take my own life and health back, and go on to help thousands of others do the same.

Becoming heart-focused.

Once the foundation of heart is restored, you become limitless.

Your journey can begin today through integrating the 7 Pillars of Heart Health into your daily life. Joseph’s 7-Day Heart Action Plan gives you progressive action points to do just that—and make a massive difference in your health and wellbeing.

Get in touch.

Joseph is available for public speaking, consulting, and interviews.